available now
change isn’t hard
A practical playbook for people-centred change communication
By Mel Loy
Get your step-by-step guide to using communication to successfully drive change.
“This book is a MUSt for any leader or communication professional wanting to make effective change that speaks to the hearts and minds of people.
It is a thorough guide which you can apply to all of your change projects. It is one of the most practical books I have read in the field of comms and change and I intend to gift it to some of my clients.”
— Prina Shah, Founder of the Ways to Change the Workplace Podcast, a Change Consultant and fan of Mel Loy!
WHAT’S THE BOOK ABOUT?
Change in businesses of all shapes and sizes is happening more frequently than ever before. Whether it’s something small like a new process, through to a completely new business strategy, or anything in between, people are being bombarded with change.
The challenge we face is not just change fatigue, but a poor track record of successful change. Given change is the ‘new normal’, we have to do it better.
A key element of successful change management is communication, but while change management processes abound, no specialised communication processes have been developed.
Until now. This book is designed to provide a practical, step-by-step guide to successfully communicating change. Drawing on decades of experience and the research of international behavioural scientists, the EPIC Change Communication Framework (™) provides a process anyone can follow to successfully communicate change.
who is the book for?
This book for the communication professionals, project managers, change managers, business leaders, and anyone who may have to communicate about change at some point in their careers.
No matter where you are, you will find this book a valuable resource now, and for years to come.
WHAT YOU’LL LEARN
A step-by-step process to design and deliver effective change communication, based on my EPIC Change Communication Framework (TM)
Understand how people respond to change, so you can be better prepared
Advanced communication techniques to help change people’s opinions and behaviours, backed by behavioural science
Get a FREE pack of templates!
With proof of purchase, I’ll give you a pack of templates. These are the actual tools I use with my clients, and I talk through them in the book.
Instructions for claiming your template pack will be in your copy of the book.
This is an excellent book for change practitioners wanting to deliver great communications to support organisational change.
It’s an easy read, full of insights and practical content. Mel argues successfully for separating change communications from internal communications as its own specialisation, and explains her EPIC framework and how to use it.
The logic, insights and advice in this book really resonated with me and know I’ll be returning to it often to apply its pragmatic tips and methods.
Louisa Vanderkruk, Strategic Change Management | Organisational Change and Projects | Lean Change Specialist
SNEAK PEAK
Take a look at the contents and a few of the illustrations from the book.
GET THE FOUNDATIONS RIGHT
In chapters 1-3 we cover the foundations of change communication that will set you up for success, including:
the five elements of change management, and the role of communication
learning how people respond to change, and what that means for our communication
how to tailor your communication to meet your audience’s diverse needs
the guiding principles of change communication, and how to apply them
follow the process
In chapters 4-7 you’ll be introduced to the EPIC process of communicating change. We’ll cover:
getting a great brief and understanding the scope and impact of change (and what that means for your audiences)
developing your FAQs and key messages that actually resonate
a step-by-step guide to developing your change communication strategy and plan
the role of leaders in change communication, and how we set them up for success
how to measure the effectiveness of your communication, and then use the measures to demonstrate your value to the C-suite
bonus chapter!
I’ve included a bonus chapter, where I cover 10 of my favourite advanced change communication techniques, backed by behavioural science.
In this chapter, you’ll learn 10 ways you can use your messaging and communication approach to influence hearts and minds, counter resistance, and help drive change.
free training
bulk order now to get free training for your team
You don’t have to wait for the listing to go live on Amazon - you can pre-order direct now and take advantage of bulk buy bonuses!
GET A FREE 45-MINUTE WEBINAR
... if you buy five copies in one order.
GET A FREE TWO-HOUR WORKSHOP
…if you buy 10 copies or more in one order.
This is on offer for those with teams based in Brisbane. It cannot be run as a hybrid workshop. If you live outside of Brisbane, the workshop is still free, but you will need to pay for accommodation and travel costs.
Bonus webinars
Change communication bootcamp
By submitting a review on Amazon after purchase, you’ll get a 20% discount off my Change Communication Bootcamp - more info on this course below.
How to claim
Once you’ve submitted your review to Amazon, send a screenshot to me at hello@heymelcomms.com.au. I’ll then send you the details of the workshop and discounts.
About mel
Mel Loy is the Founder and CEO of Hey Mel! Communication & Training, a small agency with big energy based in Brisbane, Australia. An international speaker and workshop facilitator, Mel has shared her love of all things communication with people from all walks of life across the globe, from Bali to Toronto, Kuala Lumpur to Sydney!
She is a self-described ‘serial ideator’, life-long learner, and creative thinker, who loves finding ways to ‘do comms differently’, and really put the audience at the heart of every communication experience. Mel is also a fitness fanatic and former gym owner - she’s taught group fitness classes for more than 10 years, and is also a qualified yoga teacher!
Learn from Mel every week on her podcast, Less Chatter, More Matter, and weekly blog.
Find out more at melanieloy.com.
WANT TO LEARN MORE?
Join in one of my Change Communication Skills bootcamps!
These virtual sessions will give you the skills, knowledge and tools you need to confidently support businesses in navigating change, using effective communication.
The bootcamps are designed to be easy to access and not take you offline for hours a time!
You’ll participate in a one-hour webinar, every day for five days. There will also be optional extra Q&A time.
AND by writing a review of the book on Amazon, you’ll get a 10% discount on the training!
What’s included?
Learn the complete end-to-end process of successful change communication
A pack of templates to help your learning stick, and start building your communication strategy right away
Q&A time with your facilitator and drawing on the experiences of your group of participants
Access to all materials - including video and audio recordings, and presentation slides - for up to 12 months after your course
Special deals on coaching calls, to help the learning stick as you apply it to real-life scenarios.